Buenas PH is taking its responsible gaming message beyond the screen with a creator-led campaign designed to encourage Filipino gamers and digital creators to stay active offline. The sports and wellness initiative brings together digital entertainment and physical activity, with an emphasis on building a more balanced lifestyle within the gaming community.
The campaign is being rolled out through Buenas Sports and Buenas Entertainment, the platform’s dedicated sports and entertainment arms. It encourages content creators, livestreamers, and players to make time for fitness and other offline activities while continuing to approach digital entertainment responsibly. Buenas PH says the effort reflects a broader view of wellness, one that goes beyond online safeguards and screen-time limits.
“At Buenas PH, responsible gaming goes beyond just setting limits on screen time,” said Kim Curayag, Head of Marketing at Buenas PH. The platform’s safety protocols help provide a secure digital environment, but the company also wants to empower its community to maintain a healthy and active lifestyle away from their devices. Curayag said digital entertainment and physical well-being can go hand in hand.
The first event under the campaign was the Buenas Battle of the Streamers Pickleball Tournament, held in partnership with global iGaming provider Pragmatic Play. Local gaming and streaming personalities LENG, ForeignGerms, Boss Toyo, and Hypebits took part in the competition, which offered a PHP 1 million prize pool. The tournament created an opportunity for creators to connect with one another in person while helping promote the campaign’s message.
Participating influencers are also using their combined social media reach to share messages about digital moderation and responsible gaming. Their involvement helps bring the campaign into the online spaces where gaming audiences already spend time, while the tournament itself encourages participants to step away from their screens and take part in physical activity.
The pickleball tournament is the first stage of Buenas PH’s long-term wellness roadmap. The platform plans to hold Buenas PH Golf Cups on October 28 and 30, followed by a nationwide fun run in November, expanding the program to include more sporting activities.
Buenas PH is a PAGCOR-licensed platform. Its player protection measures include KYC identity verification, data security protocols, daily deposit limits, and voluntary self-exclusion tools. The official Buenas PH Facebook page will provide further information about upcoming sports events and wellness initiatives.
Buenas PH officially kicked off its creator-led sports campaign with a pickleball tournament held last October 15 to 16, 2026, gathering the country’s top gaming influencers and creators to promote digital moderation